Many people say that negotiation is a complex process, long-winded, takes time and effort and the outcome uncertain. Actually, if we know the secret, the negotiations are certainly not things easy. However, negotiation is not a mission impossible. If you know the principles and negotiation skills, you can be an effective negotiator.
Here are 7 (seven) basic principles of negotiation:
1. Negotiation is structured. Almost all of the arena negotiations face a complex display, such as tangled. Many actors are involved. Many of the agenda to be addressed. Many interests that must be observed. We even had to meet many characters: from a hard head till the nagging. According to experts, negotiation is like herding cats. When examined more carefully, all the complexity is actually a structure. Has an easily recognizable pattern. The parties negotiate can be categorized into a small number of small groups, or coalitions. Similarly, the agenda or issues to be discussed can also be grouped into a small number “Chunk” agenda. Thus, the main task of a negotiator is to identify the structure of negotiations. Simplify the complexity by looking at the pattern of coalitions and regularity

2. Negotiations will shape the structure of negotiation strategies. In principle, there is no single strategy that can apply to all situations negotiations. Negotiator must be flexible in determining what strategies will be used. It really depends on the assessment of the structure of negotiations negotiators faced. Negotiations with a friend, in the process of buying and selling cars, for example, is certainly different from negotiating with large companies or negotiating with the bureaucracy that consists of various functions and very hierarchical. The first, obviously srukturnya simpler. While the latter requires strategies different when faced with different levels of negotiation. That’s why, knowledge about the structure of a negotiator is pentig. Because it will determine the options and strategies as well as determine whether the chosen strategy will succeed or fail.
3. Negotiating structure can be formed.  One of the basic principles of negotiation is “the price is not carved in stone”. Prices subject to change. In fact, if they had been carved on stone, can still be changed as well. A negotiator must not surrender to the structure of the existing negotiation. If there is a good play basketball, do not give into the volleyball arena. You must change the structure of a basketball game first, before entering competition. Do not compete to lose. So it is with the negotiations. From the start, negotiators must continue to try to change the structure of negotiations in order to fit the mainstay strategy that he has!
4. Negotiator power comes from controlling the ability negotiation process. Once again, negotiation is a process of exchange. Like the process in general, if not controlled so he could walk everywhere. Such as fusion or fission processes in nuclear reactions, if not controlled will result in an explosion outside the energy can be destructive. Conversely, if the control will produce energy for the benefit of mankind. The task is to ensure that negotiators negotiation process will be run in accordance with what he wants. Therefore, awareness is important to control the process. Before the negotiations began, the negotiators should be able to determine what the agenda will be discussed. In determining what issues will be placed on the negotiating table. After that, juag negotiator must determine how to negotiate the modalities. In determining how the information can be managed within the negotiation process. And so forth. The more a negotiator can control the process, the greater the potential to win the negotiation process.
5. Flow of the negotiation process can be directed. Negotiation is generally not a neat process such as sorting numbers 1,2,3,4,5 and so on. In fact, negotiation is a process of zig-zag. Urutannnya not linear: sepert this could be 1,4,3,4,2,4,5,6,7,4,3,2,5,7,8,9 … … A negotiator must have an awareness of “geographic” is both in the negotiation process to see the map. If the process moves 1,2,3,4,3,2 … then negotiators should attempt to direct the order to 3,4,5,6,7 … menyelasaikan negotiations quickly. Negotiators must not drift, but also not to insist against the current, which endanger his life. Like football, he knows when to go and when to retreat to create goals as much as possible!
6. Effective negotiator is a learner. Learning is like as a racing bike game. If you stop, it means you are not sebeneranya was stopped, but you’re moving backward – left a lot of your competitors. One face negotiation is the competition. Therefore, learning is a necessity, if you do not want to miss and was defeated. Lots of things to dipelajai oelh negotiator: learn membacara threats, opportunities to learn to read, learn to identify the needs of your opponent, learn to maintain emotional stability and so on. This is an ongoing process.
7. Negotiator is a LEADER. In some cases, the negotiation process is the hardest to negotiate with “constituencies” of his own. If you represent the society, the greatest task of precisely how to persuade other community members in order to accept the outcome of the negotiation. If you are the representative of a company, actually the hardest task to convince the boss and your peers to accept the deal. If so, the negotiators need good leadership qualities and effective. Could lead to the organization or group where you become the representative. Constituents can lead you to want to accept the deal. But besides that, negotiators must also have leadership in the effort to build a coalition or seek support from outsiders. This is always not an easy job, though not impossible, too. Once again: The key word is to have identity and soul of leadership! After seeing the basic principles of these negotiations, now you’ve learned to negotiate, right?