Viral marketing is a broad range of opportunities and ways to achieve your overall goal. However, that like everything else, preplanning and the right setup to create success are the things you need to do the work for you and your e-business.
The first thing you want to be sure not to do is jealous. All you need to avoid at all costs is spamming. Spam is still widely used, but with the government establishing more restrictions and fines, you do not want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.
Spamming requires a database that contains a large list of email addresses set up so that the message can be delivered with a single click. The problem with it (apart from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of his campaign, which in turn kills the factors that would motivate someone to see your site.
Continue reading How to obtain and use E-mail addresses for Viral Marketing














